Authentic Ayurveda Treatment of Tourist in Kerela – An Initiate by Kerela Government
Kerala, the name almost synonymous with the word ‘Ayurveda’, is now all set to reap the benefits of Ayurveda through health tourism. The reason for this is the popularity of Ayurvedic treatments and the manner in which Kerala is marketing Ayurveda in medical tourism.
Kerala Ayurveda Centers have been established at multiple locations in various metro cities, thus highlighting the advantages of Ayurveda in health management. The health tourism focus has seen Kerala participate in various trade shows and expos wherein the advantages of this traditional form of medicine are showcased.
Regarding Medical facilities Kerala has the most competent doctors and world class medical facilities. With most competitive charges for treatment, Kerala is a very lucrative destination for people wanting to undergo treatment of certain medical problems who do not need immediate emergency treatment.
The promotion of Ayurveda in health tourism started in 1994 and the Kerala Tourism Development Corporation (KTDC) started Ayurvedic health centers in its premium properties like Hotel Samudra, Kovalam during the same period. The Department of Tourism has classified all the Ayurvedic centers in two categories-Green Leaf and Olive Leaf.
Green Leaf is the highest classification awarded to the ayurvedic centres that fulfill all the essential and optional conditions prescribed by the Kerala’s tourism department. The essential conditions include qualified and sufficient ayurvedic physicians and personnel to attend on both male and female tourists separately, high-quality medicines and health programmes, excellent, clean and hygienic equipment, environment, facilities and infrastructure. The optional conditions specify that the centers should have high-standard architectural and interior features and superior extra facilities like steam bath rooms, meditation and yoga centers and herbal gardens.
The centers that fulfill only the essential conditions are awarded the Olive Leaf classification. The Government of Kerala is taking earnest measures to implement holistic tourism on an urgent basis. Kerala Government is in the process of adopting a policy of introducing ‘Responsible Tourism’ in Kerala. Responsible Tourism (RT) is becoming in-evitable especially because of the urgent need for evolving a relationship and interaction between the social development, economic development and ecological balance and rejuvenation.
It is the firm belief of the Government that environmental/ Ecological balance and renewability is the basic endowment, which endure long term tourism development and overall socio-economic growth as a direct benefit of tourism development. Kearla’s immense socio cultural resources including Ayurveda, Government is taking steps for implementing socio- culturally responsible tourism in Kerala, like framing a comprehensive socio- culturally responsible tourism encompassing a code of conduct for different stake holders for promoting socio- culturally responsible tourism.
As such the tourism industry is the major beneficiary of ecosystem resource base and sustenance. The tourists basically come to enjoy aesthetic beauty of nature and ecosystem. Therefore, it is for the long term economic interest of the tourism industry that they should take every possible step to protect and preserve ecological/ environmental systems, energy and water resources including waste (of all types) reduction and waste recycling.
All these steps will no doubt increase the number of tourists coming to kerala and experience not only the various ayurvedic therapies but also the beautiful surroundings which they will be able to see around them in kerala.
How Can You Select a Good Ayurvedic Centre in Kerala?
Ayurveda is recognized the world over as one of the ancient systems of treatment for maintaining good health as well as in curing diseases. This Indian system of medicine uses medicinal plants in formulations of medicines and its healing practices has been influenced not only in India but also in many countries. There is growing awareness of Ayurvedic system of medicine but still many of the individuals who would like to avail the ayurvedic system of treatment fail to get the optimum benefit from this system of medicine due to a variety of reasons.
Like any systems of medicine, diagnosis and the kind of treatment offered are the most important criteria to get a positive result to the ailments of the patient. It is truer when it comes to Ayurveda. The first and foremost thing to do is to check the veracity of the qualifications and experience of the Ayurveda Doctor before you consult the doctor. Always try to get an opinion from your friends and relatives about the Doctor and the Hospital you wish to consult. It is more important to choose the Consulting Doctor and the Hospital based on the ailment of the patient since some Hospitals and Doctors are specialized in providing certain kinds of exclusive treatment for particular diseases.
When the treatment is availed from an Ayurvedic institution, the leading practitioners of the Institute are to be verified, the specialized treatment offered by the Hospital and the fees charged for treatment speciality-wise are to be confirmed in advance. It is always better to go through the brochure of the Hospital to check the treatment offered and the speciality engaged by them for such treatment.
When it comes to Massage treatment It is also advisable to see whether the particular Hospital has been conferred the approved status, if any by the State Government. Since many of the Ayurvedic treatments, especially that for prolonged diseases require hospitalisation, you are required to check the facilities provided by them like room comforts, food, staying arrangements for by-standers and the facilities they could provide as to your other personal requirements.
Because of the popularity of the Ayurvedic system of medicine, there are many barefoot doctors in the country, and hence, credibility as to their qualifications and experience are to be verified and confirmed when you select a doctor or an Hospital for your treatment.
